NovaFlow / June Reports
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Confidential - NovaFlow June 2026
Andrew Lowe

Andrew Lowe

Monthly Performance Report

June 2026

Novaflow Analytics

June 2026

Click any metric to explore the full section.

Daily Viewers
Low
Peak

Prime Time

Average concurrent viewers across the week. Click a day to focus.

Best Day
Thu
Weekdays +19.7% vs weekends
Quiet
Peak
Sunday
11P PST
1,940
avg viewers
Peak

Revenue Performance

Financial metrics and trends since inception

Monthly
Cumulative
Hover over the chart to explore monthly data
Monthly Views
21,686
Watch Hours
10,318
Avg Watch Time
28.5m

Content Performance

Video tier distribution and top performers

AA

Top Performers

12 videos (10%)
A

Strong Content

31 videos (25%)
B

Average Content

73 videos (60%)
C

Below Average

6 videos (5%)
Top Performing Videos
Video Tier Avg Concurrent Plays Retention
I Tested 1 Star Restaurants (for the last time) AA 15 37 97.8%
I Tested Celebrity Cookbooks AA 18 36 97.0%
I Tried Every Drive-Thru French Fry AA 22 35 95.4%
I Tried Making Bella Hadid & Hailey Bieber’s $20 S AA 13 36 97.9%
I Tried Every YouTuber Food Product AA 16 30 97.2%

Audience Sentiment

What viewers are saying about the stream

Total Comments
276
Sentiment
97%
Positive
Sentiment Breakdown
Positive
97%
Negative
3%
Top Themes
Comfort watching while sleeping Excitement seeing Andrew live Community sharing locations worldwide Nostalgic love for longtime viewers Gratitude for free constant content
Notable Quotes
"I’m pregnant and have terrible insomnia so I really appreciate these lives’ you’re my favorite YouTuber so having constant shuffle option via your live has been a lifesaver."
"Andrew you felt like a friend when I was going through a lot and had no close friends a couple years ago. Thank you for bringing me joy with all your videos!!!"
"Andrew iv been watching u for long long time & I love ya , I went back on my Google account I think I subbed back in 2018"
"Love yaaa drewwww love the videos ! Let’s play fortnight plz lol"

Optimization Overview

Active experiments and content scoring results

What We Tested, Learned & Changed

Every optimization this month came from a controlled test or a measured improvement. Here is the record.

Tested · Jun 24
Started an ad frequency test

We started a controlled test adjusting ad frequency to see whether it improves ad delivery per hour watched without hurting viewership. Results are reviewed when the test window completes.

Learned · Jun 30
Completed an ad frequency test — continue

We completed a controlled ad frequency test. The results were inconclusive, so we returned to the previous setting and may retest with more data.

Experiments
2
Active
Ad Tests
2,112
Completed
Videos Scored
122
In library
Phase
Optimizing
Favoring 90s ad breaks (35% of placements).
Experiment 1
Ad Duration
Testing 30s, 60s, 90s, and 120s ad lengths with equal distribution. Revenue differentiation not yet measured.
Collecting data — measuring ad duration performance
Experiment 2
Content Scoring
122 videos scored by retention-weighted analysis across four performance tiers.
0 videos have high-confidence scores with 30+ plays

Ad Placement Experiments

Andrew Lowe is testing ad timing and density against its own recent baseline, with viewer experience monitored as a guardrail.

Still learning
Ad density
The result was not decisive enough to change the default setting.

Jun 24 – Jun 30, 2026 · Impressions per watch hour

Avg Daily Lift
+3.0
impressions per watch hour
Total Lift
+15.1
vs. baseline
Sample
5 / 7
qualifying days
Confidence
Decided
5 qualifying days

Also measured over the test window: 2,437 ad impressions, 5.3 ads per view, $10 revenue, $22.03 RPM, 284 watch hours.

Next: Carry this result into the stream's ad strategy.

Equal distribution
All four ad durations are receiving balanced traffic. No variant has been favored yet.
Serialized content leads
Multi-part narrative formats lead the top tier. The strongest performers are series episodes.
Next step
Measure the revenue impact of the live ad tests and lean further into the 12 top-performing videos.

What's Next

Upcoming schedule and experiment plans

From July 21 to August 2, 13 scheduled days are projected to generate 817 total video plays. The key strategic shift this period is an ad placement experiment prioritizing 90-second breaks, while continuing to test alternative configurations to validate performance before broader rollout.

Days Scheduled
13
Total Videos
817
Upcoming Schedule (Click to expand)
Tuesday, July 21
63 videos
Wednesday, July 22
63 videos
Thursday, July 23
63 videos
Friday, July 24
63 videos
Saturday, July 25
61 videos
Sunday, July 26
62 videos
Monday, July 27
65 videos
Tuesday, July 28
61 videos
Wednesday, July 29
64 videos
Thursday, July 30
62 videos
Friday, July 31
60 videos
Saturday, August 01
65 videos
Sunday, August 02
65 videos